Monday, 28 July 2014

What emotion do you attach to your finances?

Surprised woman
Darwin identified six basic human emotions; happiness, sadness, fear, anger, surprise and disgust; each one triggering a facial chain reaction.
 
More recently Glasgow University has identified only four basic emotions; with fear and surprise sharing the same initial wide eyed expression and a wrinkled nose being the starting point for either anger or disgust.
 
So what, if anything, has this got to do with investment and pension planning?
 
 You may well ask!
 
In truth financial planning is as much about the journey to reach your financial objectives as the development of human emotion is about evolution.
 
No one wants to have a wide eyed fear, preferring to have a wide eyed surprise, when it comes to their pension and investment planning outcomes.
 
Financial outcomes are the result of the route we choose to take at each review - unlike evolution where we get what we inherit!
 
The financial journey taken is defined by how we adapt to information and circumstances along the way; it is in the planning that we can determine the extent of the ‘feel good factor’ we gain.
 
So with physics stating that the two ends of a continuum are the farthest points apart and facial expression perhaps differing on this matter; we really hope “you laugh until you cry”, for all the right reasons, when it comes to your pension and investment planning outcomes.
 
After all: it’s all about the planned journey!
 
 
Helen Wilson
Consultant
 
Telephone:  +44 (0)20 7893 3456
Email:  getintouch [@] broadstoneltd.co.uk
 

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